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Autor:  Antxón Sarasqueta  (antxon@sarasqueta.com)
Fecha:  Viernes 20 de agosto de 2010
Categorías:  Sistema VAC, Multimedia Capital, English
The Perception Force

The expression `the perception force´ is used both to communicate electromagnetic waves as well as on the impact of information in public opinion. But why? Spanish version

Perception is part of the more than 34 elements which act synchronize in gearing up the intangible system of information. In order for something to be perceived it has to be perceptible, therefore having acquired an intangible physical form.

There can not be any attraction, indifference, neutrality or rejection; neither in the magnetic field, in public opinion, nor in anything in life in which it doesn´t exist. It only takes place in what it informs -gives form- and open a process of communication and perceptive responses.

When something is born it generates an automatic perception. This is how the intangible system of information works. In 2007 The American Chemical Society published (Automatic Perception of Organic Molecules Based on Essential Structural Information) by chemists Yuan Zhao, Tiejun Cheng, and Renxiao Wang. They confirmed that the molecules also had a perception which is automatic.

Life in itself is also `the perception force´ and to be oblivious as to how the intangible system of information works will limit the potential and possibilities, as well as the results and progress of everything.

Each piece of information is
unique and is codified


One of the paradoxes of our time is to verify the scientific clash between biometrics and cloning, or between the truth and the lie in the terrain of the moral, social and political conflicts. Which the intangible system of information resolves.

In the field of biology and biometrics it has been proven that there can not be two equal identities which means that from your fingerprints to the iris of your eyes or personal signature there will always be identified one personality. It is something that we regularly experiment on a daily basis when we sign the supermarket receipt, bank checks or entering the airport security systems.

Still, cloning experiments persist, without taking into account that in the information systems there are no copies. Each information is unique. Even if people do not always sign the same way, the signature will be identified as unique because it contains the information code of our identity. In the information system there is no possible copy.

What we call a copy is the support utilized to reproduce and materialize contents of information. A photocopy or a book, are the paper or informatics support of a content of information, not of the intangible system of information which gives form to produce the original.

The information doesn´t lie,
people do


The same occurs in the debate between the truth and the lie. For example; when the same person says or does two or more different things with the appearance of truthfulness, he affirms opposing arguments between them. Without entering in the intentionality wether is it deliberate done or not, the information by itself reveals that the message contains two different arguments, which it does not make it reliable.

Information can never be a lie, because in itself, as information it is true. Another thing is to use contents and supports of information in order to lie or fabricate arguments. This is called disinformation, which is a manipulated content of information, so that something is perceived as truth when is really not the case. Information does not lie, people are the ones who lie.

Information is a codified system, and perception is a part of the system which enables us to decode the messages of information.

Antxón Sarasqueta
20-8-2010

Read the spanish version of this article
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